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Positioning issues how you can situation a product within the minds of individuals and notify what attributes differentiate it within the competitor's merchandise. A firm typically performs this by producing a perceptual map, which denotes comparable products made in a similar business In accordance with how people understand their selling price an

A manufacturer manager helps make important decisions on how a company must current itself to focus on audiences and how to craft a brand that provides the desired notion. This purpose conducts sector exploration to be familiar with where by solutions or services healthy into a certain market and how to established a company aside from its competit